About Us – OODLE

EVERYDAY NEPALI DORI. MADE FOR SELF-EXPRESSION.

We believe dori is an expression of self — worn how you want, when you want. You can choose it for yourself, gift it with meaning, celebrate with it, reward yourself with it, and keep it as a part of your story.

I founded OODLE because I saw a beautiful Nepali craft that was slowly being reduced to souvenirs, instead of being celebrated as everyday art. Dori is not just decoration — it carries stories of our mountains, our hands, and our heritage. To me, the truest expression of OODLE is cultural pride and shared growth: artisans creating with dignity, traditions living in modern spaces, and you choosing pieces that honor where they come from — and who you are.

JaaYz Rehman, CEO

Inspired By You

Since our first Monday Drop in 2015, you have embraced fine jewelry for yourself. It’s you—your daily style signatures, your decisions to buy yourself the damn diamond—that has inspired us the whole time. You’re living our mission right alongside us.

The years have flown and today, over a decade later while that little cottage is just a memory, every day we can still be found behind the doors of our workshop, using slow unhurried methods to mindfully bring our natural products to life. At the heart of each one lies a blend of essential oils consciously created to help reconnect your mind, body and spirit.

Behind The Brand

Formulated with wildcrafted plant extracts and essential oils, our moods are named for the benefits their ingredients provide and how they make you feel.